Water & Wall Group was founded on its principals’ convictions that the communications professional’s role must evolve if clients’ business success is the measure by which our own accomplishments are judged.
We approach communications programming in the manner of a bygone era when business relationships were long term, work was artisan-like, and commitment to success had everything to do with driving clients’ top line growth.
We’re hands-on. We believe thought precedes tactics. And, we’re client-focused to a fault.
With this operating philosophy we merge today’s advances in communications, providing a best-of-both-worlds paradigm that accrues to the benefit of our clients.
We avoid one-size-fits-all programming. We respect generalist communications firms, but that’s not our model. Our partners are your account executives. And we don’t believe that exceptional results are a function of an hourly billing mindset.
We’re purists. Our focus is the world of financial and corporate communications.
We’ve helped innumerable financial entities build their brands, articulate investment intelligencia, ironclad their reputations, navigate crises, and drive asset flows.
Our roster of clients past and present reads like a “Who’s Who” of financial services. We’re proud of our work, our client longevity, and our results.
We are as careful at selecting our clients as they are at selecting us. If we don’t believe we can help you, we’ll gladly refer you to one of our agency peers. If we don’t think public relations is a good fit for your company, we’ll tell you upfront. And, if we do business together, you can be certain you’ll have our undivided attention, most on-point thinking, and unwavering commitment to your success.
We’ve been around long enough to recognize that a communications program’s tactical executions are only as good as the strategy in which it’s embedded. And so we’ve spent years developing, testing and modifying a strategic process that transforms a communications blueprint into the cornerstone of our clients’ business success.
Our process is called BrandIntel©. We consider it the communications professionals’ guide to client business success.” BrandIntel compels clients to answer tough questions, reimagine what they’ve already thought about, take things apart and put them together differently, and look at their franchises from the outside in. And it encourages clients to take responsible chances to forge a path to category leadership.